Redefining global e-commerce logistics.

Sheri Quadri is the Founder and Owner of Haulystic, a leading UK gateway provider for cross-border e-commerce and fast fashion logistics, established in 2016. A respected logistics and e-commerce expert, Sheri is known for his innovative leadership in international parcel distribution and gateway management.

Under his direction, Haulystic has developed a robust logistics infrastructure spanning customs clearance, airside handling, bonded warehousing, and final-mile delivery — serving some of the world’s largest fashion brands.

Sheri holds a Master of Science degree and is a member of both the Chartered Institute of Logistics and Transport (MCILT) and the Chartered Institute of Procurement and Supply (MCIPS). He is also an accredited professional development coach, delivering leadership and operational excellence programmes for global clients.

Beyond logistics, Sheri is an investor in luxury hospitality ventures, reflecting his diverse entrepreneurial portfolio. His unwavering focus on innovation, scalability, and service quality continues to shape the future of cross-border commerce.

Ed Ayyad is Chief Executive Officer at Haulystic, bringing over 15 years of leadership experience in international distribution, e-commerce logistics, and cross-border delivery solutions. His career spans senior roles in high-growth logistics businesses, where he has led large-scale operations and driven strategic transformation across the UK, Europe, and MENA regions.

Ed began his logistics journey at Gambit Interactive, where he managed business development across international territories. He later joined wnDirect, overseeing a £100m+ P&L and playing a key role in the company’s acquisition by Asendia in 2016.

In 2017, Ed became Managing Director at P2P, leading a £100m+ turnover business and spearheading operational enhancements. He implemented a low-cost, tech-driven customer service model, expanded carrier networks, and significantly improved delivery performance.

As Director of International at Evri, Ed launched bespoke UK warehouse and tech capabilities, growing the division into a £60m revenue business within three years.

At Haulystic, Ed is focused on accelerating international growth, enhancing operational excellence, and cementing the company’s position as a global logistics partner of choice.

Jay Singh is the Operations Director at Haulystic, specialising in cross-border parcel logistics, final-mile optimisation, and global supply chain integration. With a Bachelor's in Logistics and Supply Chain Management and a Master’s in Cross-Border eCommerce Operations, Jay combines academic depth with hands-on experience in high-volume logistics.

At Haulystic, Jay is responsible for the seamless execution of UK and international operations — covering customs clearance, bonded warehousing, and final-mile delivery for leading fashion and e-commerce brands.

He plays a key role in integrating automation and real-time visibility into Haulystic’s logistics processes, helping clients scale efficiently in fast-paced global markets. Jay is also committed to mentoring operational teams and driving continuous improvement across the business.

Sarah Jones is Chief Strategy Officer at Haulystic, driving operational excellence and strategic expansion across global e-commerce parcel distribution. With a precision-led approach, she specialises in international compliance, customs coordination, and delivery network optimisation.

Sarah oversees time-critical cross-border shipments, manages complex customs workflows, and ensures smooth collaboration with Haulystic’s international partners.

Her data-driven mindset and unwavering focus on service quality have made her instrumental in Haulystic’s successful expansion into key markets, including the Netherlands, India, and the United States.

Sarah’s ability to translate complex logistics challenges into scalable, efficient solutions ensures Haulystic continues to deliver reliable, transparent, and high-performance logistics services to top-tier global retailers.